Webinar: One Size Doesn’t Fit All – Better health and wellness for each individual

Insights from segmentation analyses have been widely used in financial services, retail and other sectors to influence consumer purchasing behavior. Yet, the design of most health-related products, services, and interventions remains remarkably unaffected by segmentation-related analytics. Health and wellness organizations need to move beyond a “one size fits all” approach and strive to customize services for individual needs.

There are many ways to segment customers, the obvious being demographic dimensions such as gender, age, race, etc. Although these dimensions are important, they usually provide little understanding about how and why consumers go about shopping for, selecting, using, and evaluating health services. A more useful construct is to look at “psychographic” dimensions — people’s priorities, attitudes, and values.

Since consumers are bearing more of the burden for paying for their care,  a passive approach will no longer be viable when it comes to the future of healthcare. Personal information has become a limitless natural deposit formed in the digital ether by ordinary people as they browse, use apps and message friends. Consumers don’t have the time and experience to navigate the personal-data economy.

Currently,  personal health & wellness engagement is based on “one size fit all solutions”, nontransferable siloed health & wellness data, lack of clear ROI to the payor, no way to manage, consolidate and integrate PHR, with no means to monetize data by the individual. Getting employees on board: Only 60% of employees with access to wellness programs are even aware of them; worse, only 40% of those employees participate. In addition, 63% of employees aren’t willing to commit an hour a day to wellness activities.

In this webinar, you will learn a new model for personalized digital health & wellness engagement, retention, insight and personal data management using personal connected health.  Speakers to give 15-minute presentations followed by moderated panel discussion & audience Q&A.

Presenters / Panelists

Dr. Doug Manuel , MSc, FRCPC
Big Life Project – Population Science
Topic: Population Science

Dr. Steve Schwartz
Chief Science Officer
Topic: N of 1 Science

Brent Walker
SVP Marketing & Analytics
Topic: Psychographic Segmentation

Priyama Barua
Senior Experience Strategist
Topic: Archetypes as enablers of personalization in design

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In this session you will learn:

  • Population Science
  • N of 1 Science
  • Psychographic Segmentation
  • Archetypes as enablers of personalization in design