Webinar: Designing and Measuring Engagement in Behavior Change Interventions

Wednesday, January 30th, 2019

Engagement is a prerequisite to any successful behavior change intervention, but engagement alone doesn’t guarantee a beneficial outcome. If we want to improve outcomes by improving engagement, we need a clear understanding of what characterizes meaningful engagement, how to design for it, and how to measure it. Despite designers’ every effort to convince, entice, seduce, trigger, or hook users into interacting with digital technologies, engagement with digital interventions is typically low.

In this one-hour webinar, we’ll briefly cover relevant theories and empirical findings from the engagement literature, introduce a multi-disciplinary model of engagement, and end by taking a deep dive into features and techniques for promoting effective engagement in practice.

Relevant case studies will also be covered, and we will discuss possible applications for challenges such as medication adherence and more.

Presenter

Dustin DiTommaso
SVP, Behavior Change Design
Mad*Pow

Register Today

Registration is open to non CHXD members.

Event Logistics:

Date: Wednesday, January 30th, 2019

Time: 12:00 pm - 1:00 pm


In this session you will learn:

  • The behavioral and experiential components that make up engagement
  • What design features and behavior change techniques are most conducive to engagement and how to apply these to your interventions
  • How to best tailor content, features, interactions & behavior change techniques to fit individual users and their specific needs and contexts
  • Different methods for how to measure engagement
  • How to establish “effective engagement” with your intervention or service to achieve desired outcomes