Digital health has so much promise for scalable, affordable, and personalized interventions that improve people’s lives. But so far, digital health designers have struggled with getting people to use-and keep using-the interventions they build. What’s missing? The marriage of behavior change science and the design process. In this presentation, we’ll talk about how to make a digital health experience “sticky” by infusing it with support for people’s basic psychological needs. Research on motivation can guide the design of effective and engaging interventions that finally live up to the promise of digital health.
Amy Bucher, Behavior Change Design Director at Mad*Pow, talks about “The Psychology of Engagement: How to Design for Behavior Change” at the September 2019 BostonCHI meeting
