As organizations embrace design-led innovation, they can struggle to reap the full value of human-centered design. A design team’s interactions with customers may often be limited to only the early research and late evaluation phases of the design process, while the work in between – when ideas are being generated – is left to the internal team alone. When this is the case, we miss the opportunity to discover some of the most valuable and customer-centered solutions.
Cue participatory design. Learn what it is, what it isn’t, how it actually works and how Mad*Pow can help your organization with participatory design.
VP, Experience strategy & Service Design
Want to learn more? Read Jen’s article in UX Magazine, Participatory Design in Practice.