Amy Bucher, Ph.D., is the Behavior Change Design Director at Mad*Pow in Boston. Amy focuses on crafting engaging and motivating solutions that help people change behavior, especially related to health, wellness, learning, and financial well-being. Previously she worked with CVS Health as a Senior Strategist for their Digital Specialty Pharmacy, and with Johnson & Johnson Health and Wellness Solutions Group as Associate Director of Behavior Science. Amy spent many years designing and product managing digital health coaching programs such as health risk assessments, chronic health management programs, behavioral health interventions, medication/therapy adherence, and wellness programs. Amy received her A.B. magna cum laude in psychology from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor.