At the 2018 Health Experience Design conference, Commonwealth partnered with The Center for Health Experience Design (CHXD) to launch a design & innovation challenge to prompt the financial, healthcare, and design communities to envision novel solutions to support employees with household incomes under $55,000 to balance their health and financial needs at open enrollment
Commonwealth wanted to encourage innovation around the open enrollment experience to better support lower-income employees who enroll in a high deductible health plan (HDHP), so they set out to run a design and innovation challenge in partnership with Mad*Pow’s Center for Health Experience Design to grow awareness of this problem space and crowdsource novel solutions.
What guidelines would we like to see shape solutions implemented in the market?
- Limit information to what is relevant in the moment
- Offer contextual resources to build health and financial literacy
- Emphasize preventative care
- Demystify HSAs
High-deductible health plans are likely here to stay, but the entries to this innovation challenge show that they needn’t impose financial hardship on their members. There is ample opportunity for innovation in the HDHP space, and Commonwealth looks forward to supporting these ideas (and the ideas inspired be these challenge entries) in the marketplace.
