For quarantines to work, everybody must adhere to them.
In this talk, we discuss research on the effectiveness of seven different interventions compared to a control condition in large-scale online surveys conducted in Italy on March 12, 2020 (N = 2,500). All interventions encourage Italian citizens to adhere to government prescriptions to stay at home and to engage in social distancing. To assess the impact of these messages, the team measure self-reported intentions to stay at home and to engage in social distancing.
We discuss the results of this study and suggest national messaging campaigns targeted at increasing adherence to quarantines.
Jon M. Jachimowicz
Assistant Professor of Business Administration
Harvard Business School
SVP, Behavior Change Design
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