Have you ever wished you could adapt a design process or tool to fit the exact needs of a particular project? Or needed a customized workshop to get non-design folks on board with human-centered design? Did you boldly go where no designer had gone before and DIY something brand new? Or did you make do with the same old-same old?
It’s scary to step out of the circle of tried-and-true tools, processes, and methodologies. But doing so can help you become a better designer. And we should know. We did it ourselves.
We developed a methodology to help designers build behavior-based personas, and collaborate with teams to align on how to design for them. Along the way, we learned a lot about creating design tools from scratch, and we would love to share our learnings with you!
if you’ve ever thought “There has to be a better way!” this talk will empower you to start building or adapting tools and processes for yourself. It will help you see the value of flexible thinking and open-mindedness. And It will encourage you to grow in your career by becoming a thought leader.
Priyama Barua | Experience Strategy Director, Mad*Pow
As a service designer, design researcher and experience strategist, her work affects the lives of many people and can change the strategic direction of large Fortune 500 member companies. She leverages a background in design, business and education, to create compelling experiences, that are easy to navigate and bring business value. She’s passionate about building more bridges between design and business, and getting people aligned on innovative thinking and doing. She enjoys introducing people to design thinking and making methods that designers use, more accessible to a wider range of audiences.
Dana Ortegón | Senior Content Strategist, Mad*Pow
Plain language/readability and health & financial literacy are Dana’s not-so-secret passions. She also loves helping clients figure out the what’s, why’s, when’s, and how’s that make their content work harder and smarter. When Dana isn’t waving her magic wand at sentences, she can be found huddled with experience strategists and designers, hammering out personas, exploring user journeys, and pondering the intricacies of behavior change.