Behavior change design is a hot new design term. But what exactly is behavior change design, and how can using this design methodology improve your products and services?
Amy Bucher, Ph.D., author of the newly released book, Engaged: Design for Behavior Change and VP of Behavior Change Design at Mad*Pow, explains exactly what a behavior change designer does to improve designs.
Learn about how to become a behavior change designer, including the types of training opportunities available, what resources to read and listen to, and how to grow your professional community. Most importantly, Amy will cover how to bring behavior change design techniques and approaches back into your day job, so that you too can utilize behavior change design and create more impactful products and services.