The focus of this design challenge is to imagine how we might make this world a healthier place through better hygiene behaviors. We want to tap into our boundless, childlike imaginations to create and innovate!
All of our lives changed in an instant with the emergence of COVID-19, and everyone is hyperfocused on supporting our loved ones and our community. We know that there are three things that will help keep us healthy during this time – washing our hands, keeping our hands off our faces, and wearing masks in public. How might we encourage these practices with imaginative solutions? Additionally, children are out of school and have endless energy and creativity. How might we gather their wild ideas, too?See Full Project Details
It’s all about the system
Our first and most important step is to understand the system in which we‘re working. Mapping and understanding the system is key to developing appropriate solutions, instead of just making the problem worse. It’s critical to learn about a system’s many stakeholders, how they interact, and what influences them. Systems thinking means understanding the interrelations that create complex problems and rethinking assumptions about how change happens.
Multidisciplinary for the win
Groupthink is a dangerous thing. Assembling a team with complementary skills will lead to much deeper understanding of a challenge and the ability to create more innovative solutions. For example, a team with an engineer, business person, and designer will benefit from different and valuable perspectives and skillsets.
It takes more than a smartphone app to redesign an environment and achieve system-level change. An app may be part of a solution, but it shouldn’t BE the solution. Apps have limited ability to produce change, and are only accessible to smartphone users.
Leverage technology appropriately
Technology is key, but it goes so much further than buzzwords like AI or machine learning. We need to understand what the technology can do, and question whether an analog solution would work just as well. Using technology for technology’s sake just adds unnecessary cost and complexity
Remember the magic of narrative
Using storytelling to communicate ideas makes them easier to understand and remember. Stories allow for more creativity and can produce more emotional responses and support from potential champions.
Equity is a key design principle
When designing a solution, accessibility should be a top priority. Evaluate designs through the lenses of income, mobility, age, and more.
Design for us, not them
Trying to solve other people’s problems can, at times, be misguided. While empathy is necessary for good design, it is not sufficient. It’s important to ask, is this a real problem that needs a solution? Or do we simply lack understanding of “them”?
View the top prize winner and honorable mentions below.
Prize Winner 1
WellPlay is the first entertainment company that empowers audiences with pandemic prevention action steps. Virus Hunters is our first mobile game that uses augmented reality (AR) and character driven narrative to deliver reliable, entertaining health information and modify behavior. Players are on a hero’s quest to defeat disease, searching their surroundings in augmented reality for Coronavirus and… Read more »See Project