Improve Your Designs with Behavior-Based Personas

Wednesday, September 26th, 2018

The are two sessions available for this 3-hour workshop. Morning 9AM-12PM or Afternoon 1PM-4PM.

Personas are key to designing great products and services, but they can be time-consuming to produce and difficult to socialize. In this interactive half-day workshop, you’ll learn to use the Mad*Pow Agile Persona Construction Toolkit (MPACT), a generative design tool that helps teams create a set of behavior-based personas in a single, one-day work-session. A senior team of Mad*Pow researchers, designers, and strategists developed The MPACT methodology, using learnings from hundreds of hours of behavioral research.

Register Today

Registration is open to non CHXD members.

Event Logistics:

Date: Wednesday, September 26th, 2018

Time: 9:00 am - 12:00 pm

General Assembly Boston
125 Summer Street
Boston, MA


In this session you will learn:

  • How MPACT fosters a deep sense of investment and ownership in the personas they create
  • Why MPACT personas are easier for teams to socialize and organizations to adopt
  • How to recognize, and design for their customers’ behaviors