Webinar: Agile Behavior-Based Personas for Better Designs
Wednesday, November 28th, 2018
Great design begins with deep understanding of and empathy for people’s lived experiences. It requires an ability to put yourself in the shoes of the people who will interact with the solutions you create.
People are complex — and unpredictable. They may demonstrate a specific set of personality traits that drive their behavior. But their behavior is also shaped by external stressors and situations.
Designers have long used personas to construct “user profiles” to inform their work. However, we’ve observed a few problems with the way personas are created. In some cases, the process is a time, labor, and resource-intensive endeavor. In others, it’s a quick, off-the-cuff jam session that results in stereotyped caricatures based on designers’ personal beliefs, biases, and assumptions. And both of these approaches can lead to static personas that aren’t flexible enough to be used for future design work.
In this webinar you’ll learn how to create personas that are project-specific, contextual to a person’s life situation, and based primarily on behavior attributes. You’ll hear how bringing diverse groups of stakeholders and designers together to create personas collaboratively paves the way for easier socialization and broader utilization. And, you’ll have an opportunity to test-drive the Lite version of our MPACT toolkit for yourself.