CHXD Aims to Reimagine The Healthcare Experience with Design Thinking

Only 4 months after its launch, Mad*Pow’s Center for Health Experience Design has big plans to reimagine the patient and clinician experience through human-centered design. We sat down with Amy Cueva, Mad*Pow’s Chief Experience Officer, to discuss the center’s objectives, future plans and new clients.

Obama’s New Challenge: A Medical Bill You Can Understand

U.S. Secretary of Health and Human Services Sylvia Burwell Monday announced a contest to find “a bill you can understand” in an effort to improve the consumer’s experience with the complicated and often frustrating financial aspects of the nation’s healthcare system.

Mad*Pow Announces New Center for Health Experience Design

Last week during her keynote at the HXR conference in the Boston Seaport, Mad*Pow Founder and Chief Experience Officer Amy Cueva announced the agency’s newest healthcare initiative: The Center for Health Experience Design. MIT’s Hacking Medicine, as well as Brigham and Women’s Hospital, have already signed on as clients.

The Human Side of Health Care

A man whose elderly father fell and was wrongly diagnosed with an ear infection. Parents of an infant with acid reflux. A nurse who takes the time to listen to the dying sort through their relationships. These are some of the stories featured in Patient Translations, an ongoing project created by Boston-area artists Kelly Sherman…

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Amy Cueva
Amy Cueva, Founder & Chief Experience Officer: MadPow, Managing Director: Center for Health Experience Design

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