Online social networks are becoming an increasingly prevalent strategy for public health and other stakeholders to cut down unhealthy behaviors. Whether they’re built for a mainstream audience or to address the issues of a focused patient population, these digital communities all share a major challenge: members who aren’t interested in participating.
Only 4 months after its launch, Mad*Pow’s Center for Health Experience Design has big plans to reimagine the patient and clinician experience through human-centered design. We sat down with Amy Cueva, Mad*Pow’s Chief Experience Officer, to discuss the center’s objectives, future plans and new clients.
U.S. Secretary of Health and Human Services Sylvia Burwell Monday announced a contest to find “a bill you can understand” in an effort to improve the consumer’s experience with the complicated and often frustrating financial aspects of the nation’s healthcare system.
Last week during her keynote at the HXR conference in the Boston Seaport, Mad*Pow Founder and Chief Experience Officer Amy Cueva announced the agency’s newest healthcare initiative: The Center for Health Experience Design. MIT’s Hacking Medicine, as well as Brigham and Women’s Hospital, have already signed on as clients.
A man whose elderly father fell and was wrongly diagnosed with an ear infection. Parents of an infant with acid reflux. A nurse who takes the time to listen to the dying sort through their relationships. These are some of the stories featured in Patient Translations, an ongoing project created by Boston-area artists Kelly Sherman…
Mad*Pow is a strategic design consultantcy that helps deliver innovative experiences and compelling digital solutions to motivate and engage people, while producing positive health outcomes and measurable business impact.