
What is the Center for Health Experience Design?
The Center for Health Experience Design was founded in 2017 by Mad*Pow, a purpose-driven strategic design consultancy. CHXD was created to serve as a hub of connection and collaboration within the diverse, exciting, and evolving field of health.Why Found the Center for Health Experience Design?
Health organizations face increasingly complex problems that can’t be solved in isolation. Collaboration is the most effective path toward bridging gaps, breaking down silos, addressing unmet needs, and solving the toughest health challenges. Enter CHXD. We’re here to connect health professionals and organizations in the pursuit of understanding and solutions. And we’re making friends and having a lot of fun along the way.
We invite you to become a member and join us in transforming the health system. Want to talk about how your organization could benefit from membership? Contact us for a conversation.
Access Mad*Pow subject matter experts through membership in the Center for Health Experience Design
Memberships are a lightweight way to strategically extend your team and bring in niche expertise.
Hiring new employees?
Adam Connor, VP of Design Transformation, can give recommend how to fit new roles into your existing organization.
Kicking off a research study?
Dan Berlin, VP of Experience Research, can critique your plan and let you know of gaps or opportunities.
Launching new communications?
Marli Mesibov, VP of Content Strategy, can help ensure your content is readable and accessible to all.

Amy Heymans
Co-Founder and Chief Experience Officer, Mad*Pow
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award winning agency that takes a purpose driven approach, partnering with clients to deliver social impact and financial return.
Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with organizations like Dartmouth Hitchcock, Brigham and Women’s Hospital , and CVS has helped them improve the customer experience, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind Mad*Pow’s Healthcare Experience Design Conference, HxD, and the managing director of the Center for Health Experience Design Amy has successfully connected and networked disparate parts of a challenging and siloed system.
As a speaker, Mrs. Heymans shares her vision worldwide at influential events such as Design Management Institute, Innovation Learning Network, Cleveland Clinic Patient Experience Summit, UXPA, IA Summit, Partners Center for Connected Health Symposium, Stanford MedicineX, Mobile World Congress, Health 2.0, and HIMSS.
With her partners Will Powley and Bradley Honeyman, Amy’s grown Mad*Pow’s presence, client base, and revenue, leading to Mad*Pow’s 2009 recognition as one of Inc. 500’s fastest growing privately held companies. Mass High Tech, which named her one of its 2009 Women to Watch, has recognized Amy’s passion, energy, and commitment, and she’s been acknowledged as one of Boston’s “40 Under 40” by the Boston Business Journal for 2014 and also made MedTech Boston’s “40 under 40” list in that same year. In 2018 she was noted as one of Pharma Voice’s 100 most inspiring people.
In Collaboration With:






















