The Center for Health Experience Design serves as a conduit for the delivery of health experiences that help people heal and flourish.

Healthcare organizations are facing complex problems that cannot be solved by any one organization in isolation. There are promising opportunities in front of us to amplify our impact by extending beyond the boundaries of our organization to create new solutions that support patients, families and the care team.

It was with this vision in mind that Mad*Pow created the Center of Health Experience Design (CHXD), to provide a place for organizations to connect based on interests, generate a more comprehensive understanding of the problem space and collaborate around solutions.

CHXD accelerates the innovation process by working closely with key industry leaders within Affinity Communities to engage Center members to identify and complete projects that will solve key issues we face, helping people to heal and flourish.

CHXD also serves as a training and educational resource to health organizations such that their strategic design & experience innovation competencies are strengthened, thereby enabling them to improve health experiences for the people they serve.

Mad*Pow created the Center for Health Experience Design as a separate business unit that convenes stakeholders from across the ecosystem including payers, providers, pharma, government, health technology and non-profit organizations to learn from each other and work on meaningful projects together.

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Amy Cueva
Amy Cueva, Founder & Chief Experience Officer: MadPow, Managing Director: Center for Health Experience Design